Preparing for a baby is expensive, but you don’t have to pay full price for everything. I’ve researched and tested the best ways to get free baby products and samples – from registry welcome boxes to formula samples to breast pumps covered by insurance. Here are 18 legitimate places to get free baby gear without any sketchy requirements.
Free Baby Registry Welcome Boxes
Retailers want you to register with them, so they offer welcome boxes filled with samples, full-sized products, and coupons. These boxes are genuinely worth getting – I’ve received all three major ones, and they’re packed with useful items you’d buy anyway.
Target Welcome Kit
Target ships a free welcome kit (valued at over $100) directly to your door when you create a baby registry. The kit includes full-sized bottles, diaper samples, baby care products, and valuable coupons.
Requirements:
- Join Target Circle (free)
- Create a registry and add items
- Make a $10+ purchase from your registry
- The kit ships to your door within 24-48 hours of qualifying
You’ll also get a 15% completion discount on remaining registry items eight weeks before your due date, valid for two purchases.
Amazon Baby Registry Welcome Box
Amazon Prime members can get a free welcome box valued at $35 when they set up a baby registry. My box included a muslin swaddle, onesie, bottle, diaper samples, and various baby care products – all full-sized or generous samples.
Requirements:
- Active Amazon Prime membership (required)
- Create a baby registry and add 10 items from the checklist
- $10+ in purchases from your registry (by you or gift-givers)
- Wait for the purchases to ship before claiming
Prime members also receive a 15% completion discount on remaining registry items.
Babylist Hello Baby Box
The Babylist Hello Baby Box consistently ranks as one of the best registry boxes available, valued at $125. Past boxes included items from premium brands like Monica + Andy, Burt’s Bees, FridaBaby, and Philips Avent.
Requirements:
- Add at least 3 items from Babylist Shop and 3 from other stores
- Make a $30 minimum purchase from Babylist Shop
- Pay $8.95 + tax for shipping (Alaska and Hawaii have additional surcharges)
- Your due date must be within 9 months
While not technically “free” because of the shipping fee, the value far exceeds the cost.
Monthly Giveaways & Contests
Win a $500 Newton Baby Gift Card
I give away one Newton Baby $500 gift card every month on Pregnant Chicken. They specialize in breathable, washable, and non-toxic sleep products for infants and toddlers, including their award-winning crib mattresses (Original, Essential, Waterproof), a bassinet & bedside sleeper, travel cribs, and organic sheets.
What to expect: By entering, you’ll provide Newton with your email address. Even if you don’t win, they typically send discount codes and offers (these mattresses are pricey, so any discount helps). One winner is selected monthly.
Insurance-Covered Breast Pumps & Supplies
Free Breast Pump Through Aeroflow
Under the Affordable Care Act, most health insurance plans must provide breastfeeding support and equipment at no cost. This includes quality breast pumps, replacement parts, and in some cases, postpartum compression garments and lactation education.
Aeroflow Breastpumps and similar durable medical equipment (DME) providers handle all the paperwork with your insurance company, verify your coverage, contact your doctor for prescriptions if needed, and ship directly to you.
How it works:
- Fill out a qualification form with your insurance information
- Aeroflow verifies your coverage (typically within 3-5 business days)
- Choose from covered pump options (brands like Medela, Spectra, Willow, Elvie)
- They file the claim and ship your pump
You can qualify anytime during pregnancy through one year postpartum. Some insurance plans require waiting until closer to your due date to ship the pump, and not all plans cover every pump model fully—you may need to pay extra for upgraded features.
Formula Samples & Rewards Programs
Enfamil Family Beginnings
Join Enfamil Family Beginnings to receive formula samples, coupons, and rewards on formula purchases.
Timeline & trade-offs: The welcome box can take up to 2 months to arrive. You’ll receive marketing emails and offers, but if you’re planning to use formula, the samples and coupons make it worthwhile. You can always unsubscribe later.
Similac StrongMoms
Get coupons and free formula samples by signing up for Similac StrongMoms. You can also join Pampers Club simultaneously through the same process.
What to expect: You’ll receive marketing emails, but nothing excessive. The samples let you try different formulas before committing to full-sized purchases.
Diaper Rewards Programs
Pampers Club
Scan codes from inside Pampers diaper and wipes packages to earn points redeemable for gift cards to Amazon, Target, Carter’s, Walmart, and for Pampers coupons.
How it works: You must buy Pampers products and track purchases through their app. Points expire if you’re inactive for 12 months, so regular purchases are necessary to maintain your balance.
Huggies Rewards
Collect points from Huggies products and redeem them for gift cards to Starbucks, Target, and Amazon. Approximately $350 in Huggies purchases translates to a $10 gift card.
Requirements: Download the Fetch Rewards app to enter and track your points. Like Pampers Club, you need consistent purchases to make the program worthwhile.
Free Diapers for Families in Need
National Diaper Bank Network
If you or someone you know needs diapers, check if there’s a diaper bank in your area through the National Diaper Bank Network member directory.
Limitations: Not all areas have participating diaper banks, and you must pick up diapers in person. This is a genuine need-based program for families experiencing financial hardship.
Free Books for Children
Dolly Parton’s Imagination Library
This incredible program mails free, high-quality books to children from birth to age five every month, regardless of family income. The books are age-appropriate, and the program operates in the U.S., Canada, UK, Australia, and Ireland.
Since launching in 1995, the program has gifted over 270 million books. One in seven children under age 5 in the U.S. currently receives books through this program. Families can now choose between English-only books or a fully bilingual English/Spanish collection.
Availability: The program isn’t available everywhere – it depends on local funding and community partners. Check if your area participates.
Other Ways to Find Free Baby Items
Facebook Marketplace & Parent Groups
Parents regularly give away gently used baby clothes, gear, strollers, high chairs, and other items on Facebook Marketplace and local parent groups. Many families want to help other parents or simply need the space.
Safety first:
- Check the CPSC website to verify items haven’t been recalled
- Meet in public places or bring someone with you
- Inspect items carefully before accepting
New parents also share unused coupon codes in Facebook groups – these can add up to significant savings.
Free Car Seat Inspections
Contrary to popular belief, not all fire stations inspect car seat installations (most have stopped due to liability concerns). Instead, check the Safe Kids Coalition website for certified inspection stations and events in your area.
Certified Child Passenger Safety Technicians will check your installation, show you how to install correctly, and verify your car seat isn’t expired or recalled – all for free.
Availability: Inspection stations aren’t available in all areas. Some locations offer appointments while others host periodic events.
Freebies to Avoid
Some websites offer “free” items like car seat canopies, baby slings, nursing covers, breast pads, stretch mark creams, and belly bands. I recommend avoiding these for several reasons:
- They’re rarely transparent about what they do with your personal information
- Product quality is often questionable (cheap materials, poor construction)
- There’s no clear business model – if they’re not selling something, they’re selling your data
Most legitimate retailers are upfront about wanting your contact information to market their products. Sites offering expensive items “for free” with no clear purpose should raise red flags.
Free Baby Products in Canada
Many U.S. programs also operate in Canada. Here are the Canadian-specific links:
- Amazon Canada Baby Registry
- Enfamil Family Beginnings Canada
- Similac Club Canada
- Huggies Canada
- Pampers Club Canada
How About You?
Have you found other great sources for free baby products? Or have feedback on the programs listed here? Drop a comment below. I update this list regularly based on parent experiences and want to make sure the information stays current and helpful.
Next read: 16 Controversial Baby Items that are Loved and Hated
About the Author: Amy Morrison is the founder of Pregnant Chicken and mom of two who has been writing about pregnancy and new parenthood since 2010. Her no-BS approach to parenting advice has helped millions of parents navigate pregnancy, birth, and those challenging early years with humor and honesty.
Updated February 2026
